MEDIA DAY: CAPTURE THE HYPE
Media Day: The Biggest Moment of the Year
Shoulders back, chin up, smile.
Could that phrase be any more dated?
The evolution of Media Day across professional and collegiate sports is fascinating. In the 1970s, 80s and 90s, athletic departments used media day to capture headshots for paper programs and media guides typically distributed at stadium and arena entrances, as fans flooded in to watch their favorite team.
Fast forward to the early 2000s and the internet had pushed sports into a digital media focus. Suddenly leaders were building a more robust online presence, aware that they needed content not only for each team but their department directories, donation pages, schedules and everything in between.
With facility improvements and upgrades, all eyes were on the JUMBOTRON across pregame, halftime, and post-game experiences. Athletic departments needed content, so they’d assemble a few featured athletes by program and capture moments behind the scenes.
This was truly the start of short-form content activations in college sports.
“Think of where we are now. Social media is the center of the sports digital universe. Like it or not, it’s where everyone engages and stays close to the action — fans are always looking on Instagram, TikTok, X and yes, Facebook, for the latest on their favorite teams. For athletic departments, it’s where communities, alumni, donors, recruits, student-athletes, and spectators thrive. An elevated social media presence is the most important first impression a department can make to its stakeholders. ”
Enter- Alluvium Strategies CAPTURE Media Day.
With us, Media Day allows you to capture and use elevated video content year-round. Everything you capture on B-roll can be customized to digital campaigns, email blasts, streaming channels, promotions, gamedays, announcements, and more. Additionally, Media Day allows you to capture B-roll sound bites for themes the department is sure to hit on throughout the year like inclusion, history, traditions, and calls to action. All of this can and should be captured for digital mixed-use purposes.
Diversifying your media day is paramount in building a premium digital brand for your departments and student-athletes.
A word to the wise: If you don’t have the resources to capture video content throughout the year, remember that you can invest just ONE DAY.
You’d be shocked at how much content you can capture in a few dedicated hours, especially when working with Alluvium Strategies. We’ve got this down to a science, and pride ourselves on being efficient. We’ll capture stills and video and turn it over to you. It will carry you across all sport seasons.
Additionally, when you elevate your Media Day, you instantly elevate morale around campus.
“Student-athletes associate Media Day as the biggest opportunity of the year for their own social media accounts and personal branding. ”
Engagement, likes, shares, and mentions skyrocket on their accounts, which leads to additional engagement and impressions for the athletic department and its digital footprint. Talk about a win-win.
Athletes “show off” their allegiance to the name across their jerseys on media day more than any other day of the year. You can help them while helping yourselves.
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So let’s try this again.
Shoulders back, chin up, smile … point, arms crossed, juggle a ball, swing a bat, dribble a ball, smack your glove, palm the ball, show us a Heisman pose, point at your jersey, tell us why you are more than an athlete and what leadership means to you.
Contact us today to learn more about our Media Day services.
We’re ready to CAPTURE you!
